Best SMTP Servers for Sending Cold Emails | Amazon SES or Google Workspace or Microsoft 365 ?

Hi welcome to the another article about which SMTP server should I use to send bulk gold emails. There’s no right answer for that but for a different scenario you may want to use a different SMTP server and I’m going to take all the scenarios and give you the best option for that.

So number one is when you’re not sending that many emails when I say that “many”, I mean you’re not sending more than 100 emails a day then in that case you should use Google workspace. Because most businesses are already using Google workspace. If you’re trying to send cold emails using Google workspace to have higher chances of Landing in the primary inbox plus Google workspace have a very good IP reputation as well so again it add UPS in the point of your deliverability and you have higher chances you are going to land in the primary inbox when you’re sending email again.

Microsoft 365 also have a very good reputation, so you can choose in between of any of these Microsoft when you compare it with Google workspace is slightly affordable but I would still prioritize Google workspace over Microsoft 365.

It’s very simple to use very simple to set up and another thing is I have seen a lot of cold email agency or lead generation agencies what they do is they buy a lot of Gmail accounts free Gmail accounts in bulk now these Gmail accounts should have a age of more than six months and they send email with these email accounts again. These are not professional Google workspace account these are just free Gmail accounts, that most of the lead generation agencies use and what they do is with all those Gmail accounts that, they have they set a forwarder so whenever someone reply to that Gmail account that forwarder is going to forward that email to the primary email which can be abc3domain.com and then the bdr or whoever it is can take over from there so how cool how smart is this.

Like they’ll send bunch of emails with the free Gmail accounts and then when someone reply with that email account they’re going to reply with the professional domain now you think that works. Yes it does and I have been through the target of this tactic and I got an email in my inbox someone was trying to offer me a video marketing service and I reply to that person and then he replied me back with his professional domain and a lot of cooling wheel agencies are using this practice.

But you can also buy a bunch of domains connected with a lot of Google workspace account if you want to sound professional if you don’t want to use a Gmail account just get more domains more Google workspace account and create three email account per domain and start sending. I would say 10 to 20 emails per day with each email account because when you’re just getting started you don’t have that much reputation so if you’re sending 100 emails or more than that in a day then your email might land up in spam so you should start slow start with the lesson number and see if you’re getting responses or not, based on the engagement that you are getting you should start scaling the number of emails that you’re sending every single day.

Another option of sending emails sending cold emails would be using your own private SMTP server there are pros and cons of using a private SMTP server. The pros are you take a full control of a private SMTP server no one else can knock out your account for sending cold emails it’s just that. If your IP gets blacklisted your emails are going to land in the spam box but if you’re doing it perfectly then there’s High chance you can reach out to a wider audience but it’s quite technical to set up SMTP server.

You can use postal which is the open source software for sending code emails for SMTP setup or you can also use PowerMTA for that. So just set up your own SMTP server, a dedicated SMTP server and warm it up for at least for at least a month or more than that. You can use softwares like Growmeorganic to warm up your email accounts and then you can start sending your emails.

The cons obviously is you cannot immediately start sending cold emails because you don’t have that much of reputation so when you will hit your very first email it will land directly in the spam. So don’t get panicked if your emails are landing in spam.

For your private SMTP server it will take some time to warm it up and then you can start sending emails in bulk. One thing I would recommend is just subscribe to bunch of newsletters with that email account that you’ve created and another thing is warm up your email servers make sure you’re getting engagement. For the image that you are sending at least for a month so that the ISPs and the email providers can trust you that this is a real person and people are really engaging with this person and you should subscribe to highly repeated newsletters so that the domain Authority.

The link juice can be passed to your domain as well like if I’m getting an email from neilpatel.com the link juice and the authority can be passed to my domain as well so you should subscribe to those popular newsletters. As well another option is if you want to getting started very quickly and you want to reach a very wider audience then you get already warmed up SMTP servers like Amazon SES is you can get something like smtp.com, Sendgrid but the problem with these servers are they have been built for sending transaction or marketing emails they have not built for sending cold emails.

So what you should keep in mind while sending old emails with these servers is you need to validate clean your email list and you need to hyper personalize your emails and the only way you can do it by is targeting a very specific audience group. You cannot Target entire CEO you just need to pick a specific industry a specific revenue and then a very specific attributes through which you can personalize your email right. Only then you can craft a very good personalized email which is going to highlight their pain points.

If you’re sending a very generic email there’s High chance the those people are not going to open your email or if they do they’re going to put you in spam so if Amazon gets to know that your emails are not getting a good engagement or people you know are putting you in spam. Then there’s High chance your email is going to knock out your account, it’s going to be banned by Amazon SES or any other provider.

So two things to keep in mind number one : clean your email list, number two: is hyper personalize your Outreach, just know who you are targeting and personalize your email Outreach. So that’s what I would suggest you when you’re trying to get something like, you know already warmed up servers as I said it totally depends on your case. You know what kind of emails you’re willing to send. If you’re not sending more than 100 emails a day, just stick to Google workspace because they have the best reputation in the market.

But if you want to go and Target a broader audience then you can go for a private SMTP server host it but you will have to wait for a month and you can host more than one SMTP services and the pros of this SMTP server would be: you’re not going to get banned for any bounces or anything. And if your IP get blacklisted then you will have to get a new IP but you still have the SMTP server with you.

Where ever Amazon SES they’re already warmed up just need to take care of the list so you should have a very clean list when you are sending emails in Bali and another option is by bulk Gmail accounts. There are people who sell good aged Gmail accounts, so those Gmail accounts should have a age of more than six months and if you can get those Gmail accounts you can connect it with a platform like Growmeorganic , you can rotate these emails and you can send cool emails involved just make sure to set a forwarder so whenever someone replies to your email your primary domain is going to get that email which is you setted before into your Gmail forwarder.

So whoever replies to XYZ@gmail.com, that email is going to land into forwared email box and then I can take over from there.

So if you have any question make sure to drop down in the comments and I’ll answer it. If you love this article then you can subscribe our newsletter. You can find it Top right side bar of the blog page or in this page.